01 Aug '12, 6am

Twitter beats Facebook in social media Olympics - TODAYonline

LONDON - Twitter was the most popular social network for talking about the Olympic Opening Ceremony, with 97 per cent of all mentions happening on the microblogging site, according to new research. According to iProspect, a large British digital marketing agency, and Carat, a media agency, Twitter was the favourite social media site for 97 per cent of all online conversations about the opening ceremony. The company monitored Twitter, Facebook, YouTube and a range of blogs and forums during the opening ceremony in order to find out which was the most popular site for discussing the show and how sentiment towards the British changed during the high profile event - directed by Danny Boyle, reported the Daily Telegraph. The study discovered that 60 per cent of all social media interactions about the opening ceremony were positive - while 14 per cent were negative. The rest wer...

Full article: http://www.todayonline.com/Technology/Tech/EDC120801-0000...

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