30 Apr '11, 4am

J-pop's noble wave

J-pop's noble wave

For many decades, Thais simply couldn't get enough of all things Japanese. The J-Wave - culture and entertainment from the Land of the Rising Sun - swept continuously through of the Land of Smiles until the late 1990s when it disappeared, driven away by the arrival of the Korean Wave, which drove with significant force all through Asia towards America and Europe. Now, the J-Wave, and music in particular, is once again at Thailand's shores. "This year, we're sounding out the number of fans who are crazy for Japanese music. J-pop will be back next year," says Kritsanai Chaiyasithkitkul, managing director of Ultimate 7 Corporation, who went up against the K-pop tide last year by organising the 10th anniversary concert of Japanese rock band Lucifer. "I'm often asked why I'm choosing to go against K-pop current these days," says Kittiwat Manosuthi, CEO of Avalon Live, who launc...

Full article: http://www.asiaone.com/News/Latest%2BNews/Showbiz/Story/A...

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