01 May '11, 11am

Khaw on the social media difference

MOMENTS before Health Minister Khaw Boon Wan could knock on the door of a flat in Woodlands, it opened. The resident, a voter in Sembawang GRC, had technology to thank for her apparent prescience. She had been tracking him in real time on Kampung Sembawang's Facebook page. A few minutes later, a photograph of her with the minister went live on the constituency's Facebook site. Mr Khaw, 58, who is gunning for a third term, said on Sunday that the presence of social media made the difference between this and all previous polls. 'How you skilfully integrate new-media campaigning with old-media campaigning - that is key,' he said. He added that if one were not tech-savvy and lived where people were, one would lose out; in areas with more old folk, not being comfortable with technology was less of a disadvantage. Read the full story in Monday's edition of The Straits Times.

Full article: http://www.straitstimes.com/GeneralElection/News/Story/ST...

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