01 May '11, 9pm

Sleep can wait. The birds are angry: The game phenomenon from the Finnish company Rovio, with 40 million active

You didn't play Donkey Kong with your dad. Mine wouldn't have known what it was. And, even if he did, it would have felt like a transgression of the respect/dignity boundary that used to separate men from boys. The iPad has changed all that. It's the ultimate generational equaliser. Take Angry Birds. The game phenomenon from the Finnish company Rovio, with 40 million active users, 75 million paid and ad-supported downloads and two million plush dolls sold, has become among the man-boys in our house a furious competition for power, points and digital "achievement", a word that flashes rewardingly on the Angry Birds screen. The game's principles are simple: You slingshot red, yellow or whatever birds at smug green pigs who, in the game's narrative, have stolen the their eggs. Hence their anger. The goal is to kill the pigs and destroy as much of their protective housing as p...

Full article: http://www.todayonline.com/Commentary/EDC110502-0000298/S...

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