03 May '11, 9am

More in Singapore prefer 'cellphone shopping'

More in Singapore prefer 'cellphone shopping'

Twice as many people in Singapore aged 15 to 64 said they prefer shopping on the cellphone compared with the PC for everything from music, movie and games to consumer electronics and apparel. -- PHOTO: AFP TWICE as many people in Singapore aged 15 to 64 said they prefer shopping on the cellphone compared with the PC for everything from music, movie and games to consumer electronics and apparel. This is according to a study done in March by US-based InMobi, which serves ads on 300 million cellphones globally on behalf of advertisers like Dell, Coca-Cola and Reebok. The study was done jointly with industry body - the Mobile Marketing Association. Close to 400 cellphone users in Singapore were polled as part of a global survey. More than half said they have shopped online using their 3G handsets, citing ease of use and convenience as the top reasons. Items bought include musi...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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Smartphone set to pass PC as online shopping mode

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