03 May '11, 12pm

Mobile advertisements rising in Asia

Mobile advertisements rising in Asia

Samsung Galaxy S advertisement in Seoul. More advertisers are reaching out to buyers through their mobile phones, with growth in the Asia-Pacific region outpacing the global rate. -- PHOTO: AP SINGAPORE - MORE advertisers are reaching out to buyers through their mobile phones, with growth in the Asia-Pacific region outpacing the global rate, international mobile ad network InMobi said on Tuesday. Advertisements on mobile phones reached 17.6 billion 'impressions' in March this year, up 26 per cent from just four months earlier, it said in a report. The increase was 21 per cent globally during the same period, it added. InMobi, which acts as a middleman between advertisers and mobile phone users, said the market was being driven by the phenomenal growth in smartphones, which now account for 22 per cent of all mobile ads in the region. Smartphone users usually get interactive...

Full article: http://www.straitstimes.com/BreakingNews/Money/Story/STIS...

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