03 May '11, 9pm

#SM #SocialMedia Toggling the goggle box: BeyondTV was pitched to the "rich media tablet and ... #social #media

SINGAPORE - MTV changed the way we hear - or see, rather - music and propelled the television into every household. But, if Aleph Labs get their way, their technology will change the way we watch television. Beyond TV (picture) extends the television experience by pushing extra content related to the show onto a "second screen". This extra content would come in the form of real-time, interactive links that integrates social media. For example, while watching your favourite show, you can "like" it so friends and family members will get your personal stamp of approval - be it for the show or just that particular episode. As CEO Arvind Singh revealed, BeyondTV uses "audio watermarking", technology that uses the microphone on the tablet device to pick up the sound from the television and determines what channel and programme is being watched. The software then pulls out conten...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1105...

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