04 May '11, 2am

Smartphone set to pass PC as online shopping mode

Smartphone set to pass PC as online shopping mode

The prevalence of smartphones here, says market research firm TNS, has made it easier to shop online. A Nielsen survey of 400 online shoppers here found that they each spent an average of $119 last year buying movie tickets and apparel using their cellphones. -- ST PHOTO: NEO XIAOBIN WITH options at the user's fingertips wherever he or she goes, the mobile phone looks set to elbow out the personal computer as the preferred medium for online shopping. Twice as many people here, aged 15 to 64, prefer the cellphone over the PC for buying everything from music and games to apparel, according to a study whose findings were released on Tuesday. It was done in March this year by United States-based InMobi, which delivers advertisements to 300 million cellphones globally for companies like Dell, Coca-Cola and Reebok. Close to 400 cellphone users here were polled as part of a world...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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More in Singapore prefer 'cellphone shopping'

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