05 May '11, 11pm

News Corp buys videogame news sites from Hearst: NEW YORK - RUPERT Murdoch's News Corp announced on Thursday the...

NEW YORK - RUPERT Murdoch's News Corp announced on Thursday the acquisition of Hearst Corp's UGO Entertainment, expanding its reach over online videogame news. News Corp's videogame media unit IGN Entertainment will operate UGO properties such as UGO.com and 1UP.com, Hearst and News Corp said in a statement. The agreement between Hearst and News Corp calls for Hearst to become a shareholder of IGN and be an 'active participant in the development of the business', they said. Together, IGN, which runs sites such as IGN.com, GameSpy, FilePlanet, Direct2Drive and TeamXbox, and UGO will reach an audience of more than 70 million visitors a month, they said. 'This instantly catapults us to another level and positions us to serve and entertain tens of millions more fans,' IGN Entertainment president Roy Bahat said. Mr Ken Bronfin, president of Hearst Interactive Media, said the co...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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