20 Aug '12, 10am

Ad in Singapore tells couples: Love your country? Make a baby

Ad in Singapore tells couples: Love your country? Make a baby

MANILA, Philippines - To show one's love for country, why not make a baby? This is the idea behind an ad campaign for a candy brand in Singapore, launched in time for Singapore's National Day (August 9), which has been going viral in the city-state. It was mainly for the launch of Mentos candy's special "I Heart SG" pack in time for the August 9 holiday, the Wall Street Journal reported. It was the response of the ad agency BBH Asia-Pacific to the question "how much Mentos really 'hearts' Singapore." "Mentos is applying its trademark fresh thinking to celebrate Singapore's National Day and help make the country even better. And it's starting by tackling our country's unbelievably low birthrate," the video description said. Alarmingly low birth rate The viral campaign is the latest attempt to seduce Singaporeans into, well, making babies. Unlike many of its Southeast Asian ...

Full article: http://www.rappler.com/life-and-style/technology/136-vira...

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