30 Sep '15, 2pm

How the art of selling is going digital

How the art of selling is going digital

SINGAPORE: Back in the day, marketing used to be outdoor billboard advertising and television commercials. However today, the conversation has become a bit more "social", so brands and marketeers have had to move to online marketing. Mr Ben Legg, CEO of adknowledge, said: "There is a good rule in marketing or advertising, which is that advertising dollars follow eyeballs. (This means that) as consumer behaviour changes and media consumption changes, the dollars flow. So if you look at it across the world now, about 40 per cent of consumer media consumption is digital. Obviously one day it will probably be closer to a 100 per cent digital. "What does that mean for advertisers? Well, they have had to learn a whole new bag of tricks. How do you find the right consumer on the right medium at the right time on a whole new medium you have never used before?" Instant communicatio...

Full article: http://www.channelnewsasia.com/news/business/singapore/ho...

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