01 Oct '15, 9am

Call of Duty livetweets fake Singapore terror attack in PR fail

Call of Duty livetweets fake Singapore terror attack in PR fail

The Call of Duty franchise has been releasing new entries thick and fast for just over a decade, upping the ante on marketers to attract consumers to its titles in the crowded first-person shooter game category. The latest attempt from owner Activision to generate buzz before Call of Duty: Black Ops 3's 6 November release saw the brand rename its @CallOfDuty Twitter account as news site ‘Current Events Aggregator’ to spread panic with tweets documenting a Singapore terror attack. Emulating the style of a news wire, the PR stunt tweeted realistic newscasts to its 2.8m followers before announcing the attack. BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina. — Call of Duty (@CallofDuty) September 29, 2015 The cause of the explosion is unknown, but large plumes of dark smoke have been seen rising from the site. pic.twit...

Full article: http://www.thedrum.com/news/2015/10/01/call-duty-livetwee...

Tweets

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mashable.com 01 Oct '15, 7am

In a misfired PR stunt Wednesday, the official Call of Duty Twitter account sent out a string of 20 supposedly "live" twee...

'Call of Duty' slammed for fake terrorist PR st...

mashable.com 01 Oct '15, 7am

In a misfired PR stunt Wednesday, the official Call of Duty Twitter account sent out a string of 20 supposedly "live" twee...

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abouthub.info 30 Sep '15, 10am

Popular first-person shooter game Call of Duty launches a fictional attack on Singapore through a series of tweets, drawin...

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bbc.co.uk 30 Sep '15, 10am

A "terror attack" has taken place in Singapore - all part of a controversial web campaign to launch the newest title from ...

Call of Duty 'attack' on Singapore: Popular fir...

bbc.co.uk 30 Sep '15, 10am

A "terror attack" has taken place in Singapore - all part of a controversial web campaign to launch the newest title from ...

Call of Duty 'attack' on Singapore: Popular fir...

bbc.co.uk 30 Sep '15, 10am

A "terror attack" has taken place in Singapore - all part of a controversial web campaign to launch the newest title from ...

#CallofDuty

#CallofDuty

dailymail.co.uk 01 Oct '15, 11am

The developers of Call of Duty have been condemned after live-tweeting a fake terrorist attack as part of a publicity stun...

The day Singapore came "under attack" in Call o...

bbc.co.uk 01 Oct '15, 1am

A "terror attack" has taken place in Singapore - all part of a controversial web campaign to launch the newest title from ...

The day Singapore came 'under attack' in Call o...

bbc.co.uk 30 Sep '15, 10am

A "terror attack" has taken place in Singapore - all part of a controversial web campaign to launch the newest title from ...

The day Singapore came 'under attack' in Call o...

bbc.co.uk 30 Sep '15, 10am

A "terror attack" has taken place in Singapore - all part of a controversial web campaign to launch the newest title from ...

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