28 Oct '15, 4am

Is this over reaction or bad PR from games company? #singapore #gaming

A publicity stunt by an American video games publisher, which spread made-up news of an explosion in Singapore on social media platform Twitter, has sparked a furore among netizens here and abroad. At 1.03am on Tuesday, "breaking news" of "an explosion on the north bank of the Singapore Marina" was posted on the official Twitter account of video game Call Of Duty by its publisher Activision. Over the next five hours, about 20 tweets were sent to the account's 2.9 million followers, including updates that martial law had been declared in Singapore, and that a quarantine zone had been set up. At 5.37am, the account sent a final tweet, saying "This was a glimpse into the future fiction of #BlackOps3." - the only time it acknowledged the tweets as fiction by referring to the Call Of Duty: Black Ops III video game to be released on Nov 6 worldwide. The first level of the game w...

Full article: http://www.straitstimes.com/tech/games-apps/publicity-stu...

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