09 May '11, 2am

Apple, now worth $188.1b, has overtaken Google as the world's most valuable brand: Study

Apple, now worth $188.1b, has overtaken Google as the world's most valuable brand: Study

An Apple computer is shown on Google's company campus in Mountain View, California in this February 9, 2010 file photo. -- PHOTO: REUTERS LONDON - APPLE has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. The iPhone and iPad maker's brand is now worth US$153 billion (S$188.1 billion), almost half Apple's market capitalisation, says the annual BrandZ study of the world's top 100 brands. Apple's portfolio of coveted consumer goods propelled it past Microsoft to become the world's most valuable technology company last year. Peter Walshe, global brands director of Millward Brown, says Apple's meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consum...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

Tweets

Apple fans, rejoice: the brand overtakes Google...

todayonline.com 10 May '11, 11am

LONDON - Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search le...

Four injured in iPad fight at Beijing Apple store

channelnewsasia.com 08 May '11, 5am

BEIJING: Four people were taken to hospital and a glass door smashed as a near-riot broke out at Beijing's top Apple store...

Four injured in iPad fight at Beijing Apple store

channelnewsasia.com 08 May '11, 5am

BEIJING: Four people were taken to hospital and a glass door smashed as a near-riot broke out at Beijing's top Apple store...

Google

google.com.sg 11 May '11, 2am

Web Images Maps News Translate Books Mail more ▼ Scholar Blogs Realtime Calendar Documents Reader Sites Groups even more »...

Google notebooks challenge Microsoft

Google notebooks challenge Microsoft

channelnewsasia.com 11 May '11, 9pm

SAN FRANCISCO - Notebook computers powered by Google software are heading to market in a direct assault on the Windows ope...

Google executive writing memoir about Egypt rev...

todayonline.com 10 May '11, 10pm

The Google executive credited with helping to inspire the uprising in Egypt has a lucrative book deal. Its publisher, Houg...

Google unveils its cloud-based computers to riv...

todayonline.com 12 May '11, 7am

SAN FRANCISCO - Laptop computers using Google's Chrome operating system will go on sale in June, as the world's number one...

Google to launch online music service

Google to launch online music service

straitstimes.com 10 May '11, 8am

Internet giant Google could launch an online music service as early as Tuesday to rival Amazon's 'cloud' service. -- PHOTO...