09 May '11, 5am

Facebook driving more traffic to news sites

WASHINGTON: Facebook is driving an increasing amount of traffic to news sites but Google remains the top referring service, according to a study published on Monday. The study by the Pew Research Center's Project for Excellence in Journalism looked at the behaviour of news consumers online during the first nine months of 2010 using audience statistics from the Nielsen Co. The study examined the 25 most popular news websites in the United States, looking at how users get to the sites, how long they stay there, how deep they explore a site and where they go when they leave. An average of 40 per cent of the traffic to the top 25 news sites comes from outside referrals, the study found, with Google Search and, to a lesser extent, Google News the single biggest traffic driver. The Nielsen figures did not break down where the remaining 60 per cent of a news site's traffic comes ...

Full article: http://www.channelnewsasia.com/stories/technologynews/vie...

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