09 May '11, 2pm

[Review] Small Message, Big Impact

It was the subtitle of the book “Small Message, Big Impact ” that hooked me – “How to put the power of the elevator speech effect to work for you”. Author Terri L. Sjodin, founder of public speaking, sales training and consulting firm Sjodin Communications , puts forth in the book a powerful idea she calls the “Elevator Speech Effect” – essentially an application of Edward Lorenz’s Butterfly Effect to the elevator speech – which is a powerful and compelling message that can lead a ripple effect and hence reach a desired outcome. Think of it as the little push that got the ball rolling, or the spark that starts a raging fire. You get the idea. If you’ve ever had to deliver an elevator speech or a short 5-minute pitch, you’ll know how difficult it is to communicate an idea (and convince someone) in a very short time. Sjodin, who previously authored “New Sales Speak “, brings...

Full article: http://www.youngupstarts.com/2011/05/09/review-small-mess...

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people should read this, esp the fb message!

people should read this, esp the fb message!

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