10 May '11, 10pm

Diet conscious? BK unveils menu of mini burgers created specially for women

THERE are mobile phones designed for women, cars targeted at female buyers and drinks formulated to appeal to ladies. So why not a burger for women? That is what Burger King's new BK Shots is - a burger created specifically for young women. "Burger King decided to target the female consumers because our research discovered that most major players in the Quick Service Restaurant market today do not specifically cater to the needs of modern women. "Burger King's usage and attitude consumer research also showed that modern women want dining options that cater to their needs, and feel that Quick Service Restaurants in Singapore could improve on this aspect," said Mr Eric Foo, general manager of Burger King Singapore. In what ways does the new burger cater to the needs of women? "We created BK Shots burgers to give women more dining choices, as these baby burgers are small yet ...

Full article: http://www.todayonline.com/Business/Impact/EDC110511-0000...

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[Review] Small Message, Big Impact

youngupstarts.com 09 May '11, 2pm

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