13 May '11, 1am

Facebook left red-faced after acknowledging it had hired PR firm to attack Google

WASHINGTON - FACEBOOK was left slightly red-faced on Thursday after acknowledging it had hired a prominent public relations firm to draw attention to privacy practices at Internet rival Google. The PR firm, Burson-Marsteller, said meanwhile that it had taken on an assignment for Facebook on the condition that it not reveal the name of its client and that it should not have done so. Facebook's PR effort was first revealed by the website The Daily Beast, which said Burson-Marsteller had reached out to a number of US news outlets urging them to look into claims Google was invading privacy. The campaign, which targeted a Google tool called 'Social Circle', was uncovered after a blogger turned down the offer from Burson-Marsteller and instead posted e-mails of an exchange with the firm. 'The American people must be made aware of the now immediate intrusions into their deeply pe...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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