13 May '11, 10am

The impact of new media on GE 2011

The impact of new media on GE 2011

SINGAPORE: The 2011 General Election saw the use of new media in a myriad of ways. The relaxing of online election advertising rules, allowed political parties a way to reach voters directly. There certainly was a deluge of information online from slick party political videos to hours of raw video footage posted by just about anyone with a smart phone. While the relaxation of rules on new media opened up more avenues to reach voters and even the occasional humour, some observers say this may only have had limited impact on the overall electoral results. However, it managed to reflect ground dissatisfaction over policies. Arun Mahizhnan, Deputy Director, Institute of Policy Studies, said: "The internet certainly helped communicate this sentiment on a scale that was unprecedented, and with the speed, as well as the sharing of views. "It is this synergy between the internet a...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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