15 May '11, 2am

Social Media: The new voice of GE #SGelections

Social Media: The new voice of GE #SGelections

TWO 20-something faces, one a People's Action Party (PAP) candidate, the other from the opposition. But while the PAP's Tin Pei Ling, 27, was relentlessly 'flamed' online, Miss Nicole Seah, 24, from the National Solidarity Party (NSP) endeared herself to netizens. The difference in their online 'treatment' in the recent General Election embodied the treatment of their respective parties online. And this treatment has had an impact - like never before here - in an election that saw the ruling PAP's popularity fall to a record low and a popular Cabinet minister voted out of office. But even as the dust settles, politicians and pundits alike say that the millions of pro-opposition blog postings, Tweets, YouTube video streams and Facebook 'likes' - a whopping 80 per cent of all Google searches in the month before Polling Day on May 7 were election-related - had not contributed...

Full article: http://www.straitstimes.com/GeneralElection/News/Story/ST...

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The impact of new media on GE 2011

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