18 May '11, 10am

Tecmo Koei Singapore to launch 'Jollywood' Thursday

Tecmo Koei Singapore to launch 'Jollywood' Thursday

Screenshot for Ninja Gaiden ll. -- PHOTO: TECMO TECMO Koei's Singapore studio will be leading the Japanese video gaming giant's charge into the hot new area of social games. On Thursday morning at 7am, Tecmo Koei Singapore will launch Jollywood, its first wholly made-in-Singapore game and the group's maiden international foray into a new game genre popularised by the likes of Mafia Wars and Farmville. In recent years, social games, a relatively new genre that emphasises softer aspects like community and do not have pre-set victory conditions compared to traditional achievement-oriented video games, have enjoyed explosive growth alongside social networking sites like Facebook. And unlike charging players a one-off purchase for the game, social games make money by getting their players to make smaller, but more frequent in-game purchases like bonus items. The business model ...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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[CNA] Tecmo Koei launches new Facebook game

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