19 May '11, 3am

Hundreds of doctors urge McDonald's to retire mascot Ronald, so as to stop marketing fast food to kids

Hundreds of doctors urge McDonald's to retire mascot Ronald, so as to stop marketing fast food to kids

The clown character Ronald McDonald - sporting oversized red shoes and yellow rompers emblazoned with the restaurant chain's 'Golden Arches' logo - for decades has been used by McDonald's as a kid-friendly corporate spokesman. -- PHOTO: AP CHICAGO - HUNDREDS of doctors backed a campaign to get McDonald's to stop marketing junk food to kids and retire its corporate symbol Ronald McDonald, in an open letter published in major US newspapers on Wednesday. The letter comes a day before the fast food giant's annual meeting in Chicago at which a group of nuns have proposed that McDonald's issue a report assessing its response to 'public concerns regarding linkages of fast food to childhood obesity'. The open letter urged McDonald's to go even further and stop offering toys with meals high in salt, fat, sugar and calories. It is part of a two-year campaign by Corporate Accountabil...

Full article: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/...

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