19 May '11, 11am

China to take action against celebrities who promote fake products: Beijing - Celebrities in China who endorse f...

China to take action against celebrities who promote fake products: Beijing - Celebrities in China who endorse f...

Beijing - Celebrities in China who endorse fake products could lose their glitter as they could be held responsible under a new Advertising Law. Sun Hongzhi, director of the Department of Advertising Regulation of the State Administration of Industry and Commerce, said that the amendments will specify what responsibilities celebrities will have to take if they appear in commercials for fake products. The current advertising law does not cover stars. While the nation's new food safety law stipulates that celebrities are responsible for any substandard food products they speak for, there is no law regulating liabilities in other products, including medicines. Sun said stars appear frequently in commercials, some of which have turned out to be fake or exaggerated and triggered public anger for being misleading. "No matter who you are, celebrity or not, once you are engaged in...

Full article: http://www.asiaone.com/News/Latest%2BNews/Asia/Story/A1St...

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