19 May '11, 1pm

More designers experimenting with "eco-fashion"

More designers experimenting with "eco-fashion"

SINGAPORE: Eco-fashion may not be a household phrase but it soon could be, as designers experiment with natural materials and sustainable manufacturing methods. In Singapore, trade promotion agency International Enterprise Singapore has been working to help Singapore designers spread their wings overseas and it said finding a niche to cater to what consumers want is key. Lee Puay Min, Director of the Retail Division at IE Singapore, said: "Definitely, in terms of having some eco-signature, for example being environmentally safe. "(Businesses having) corporate social responsibility...that's very keen in European markets, because right now they're talking about being a responsible consumer. So you need to know what consumers look for, determine your price point and think how you can profile and market to the consumers over there. "You really need to get the consumers to know...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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