28 Sep '12, 5pm

What Singapore and Chicago Share, and Why Justin Bieber Can't Compete With Steve Jobs

What Singapore and Chicago Share, and Why Justin Bieber Can't Compete With Steve Jobs

Search trends on Google have long offered an unscientific yet irresistible glimpse at what the world seems to be thinking most from one moment to the next. It also offers a peek behind the curtain of Google’s unique brand of omniscience — the serious granularity Google leverages to turn its search engine into a profit engine. The ability to target ads based on its intimate access to citizen interest and consumer sentiment has made the company one of the world’s most valuable. Now Google has release a new version of Trends that lets anyone with an internet connection peer into the global hive mind. We took it for a test drive. ’47 percent’ Several swing states have shown some of the strongest interest in searching Google for the “47 percent.” Image: Google Forty-seven percent was just another number out of 100 until the video of Mitt Romney’s not-meant-for-public-consumptio...

Full article: http://www.wired.com/business/2012/09/google-trends/

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