24 May '11, 7am

How Great Copywriting Can Increase Conversions

How Great Copywriting Can Increase Conversions By Jereme Wong on May 24th, 2011 COO, clickTRUE. Husband, father, entrepreneur. Passionate in all things digital, from latest gadgets to the hottest startup in Asia. Always sharing what he learns in life and have deep appreciation in good user experiences. Follow him @jeremewong. in Conversion Optimisation | 3 Comments The video illustrates a great point – words do have the ability to influence behaviour . Copywriting is loosely defined as the art of using words to compel the reader to take on a desired action. There are different forms of copywriting – traditional copywriting by advertising agencies; PR copywriting; sales copywriting, just to name a few – but for the purpose of today's article, we'll be focusing on copywriting for the web. This itself comprises of many different disciples, but in general the four points cover...

Full article: http://www.clicktrue.biz/conversion-optimisation/how-grea...

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