24 May '11, 7am

Japan's 1st budget airline "' will also reflect smart sophistication that has come to represent the words 'Cool Japan'"

Japan's 1st budget airline "' will also reflect smart sophistication that has come to represent the words 'Cool Japan'"

Japan's first budget carrier said on Tuesday it would operate under the name Peach, and pledged to deliver the sophistication of 'Cool Japan.' A&F Aviation, set up by All Nippon Airways (ANA) with Hong Kong and Japanese investment funds in February, changed its corporate name to 'Peach Aviation' to symbolise longevity, energy and happiness - as peaches do in Japan, it said. -- PHOTO: AIRBUS TOKYO - JAPAN'S first budget carrier said on Tuesday it would operate under the name Peach, and pledged to deliver the sophistication of 'Cool Japan.' A&F Aviation, set up by All Nippon Airways (ANA) with Hong Kong and Japanese investment funds in February, changed its corporate name to 'Peach Aviation' to symbolise longevity, energy and happiness - as peaches do in Japan, it said. 'The name Peach was chosen to reflect our mission of becoming a completely new type of airline that links ...

Full article: http://www.straitstimes.com/BreakingNews/Asia/Story/STISt...

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Japan's first budget carrier named Peach

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