24 May '11, 10am

Japan's first budget carrier named Peach

Japan's first budget carrier named Peach

TOKYO : Japan's first budget carrier said Tuesday it would operate under the name Peach, and pledged to deliver the sophistication of "Cool Japan." A&F Aviation, set up by All Nippon Airways (ANA) with Hong Kong and Japanese investment funds in February, changed its corporate name to "Peach Aviation" to symbolise longevity, energy and happiness -- as peaches do in Japan, it said. "The name Peach was chosen to reflect our mission of becoming a completely new type of airline that links destinations in Japan and Japan with Asia," Peach Aviation chief executive Shinichi Inoue said in a statement. "Our airline will also reflect the smart sophistication that has come to represent the words 'Cool Japan'," he said. Cabin crew will wear casual-look uniforms comprising plain shirts and trousers. The company also unveiled its aircraft design, showing an Airbus 320 in white, pink and ...

Full article: http://www.channelnewsasia.com/stories/afp_asiapacific_bu...

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