02 Oct '12, 12pm

In Singapore, QR codes on beers help bar patrons initiate anonymous conversations

In Singapore, QR codes on beers help bar patrons initiate anonymous conversations

If Greek consumers can use augmented reality and a chocolate bar to convey a secret message to a friend, it only stands to reason that patrons at Singapore-based Harry’s Bar should be able to use a beer bottle for much the same effect. Enter the Bottle Message , a new technology now in use at the multi-bar chain that lets shy patrons send anonymous notes to each other using beer bottles embellished with QR-enabled tags. Conceived in partnership with ad agency Cheil Singapore , the Bottle Message system aims to let anyone start an anonymous conversation with another patron at Harry’s Bar, according to a Digital News Asia report . Launched in August at the company’s Harry’s Esplanade outlet, the Bottle Message system gives customers a QR code tag with the purchase of any beer. Once they download the Harry’s Bottle Message mobile app, those customers can then scan the QR code...

Full article: http://www.springwise.com/lifestyle_leisure/in-singapore-...

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