25 May '11, 9pm

Singapore | SIA CEO charts new flight plan: #Aviation

SINGAPORE - Less than six months into the Singapore Airlines (SIA) hot seat, chief executive Goh Choon Phong, 47, is leading the national carrier into a new frontier that was shunned by his predecessor. Within the next 12 months, SIA's new low-cost subsidiary flying medium- and long-haul routes will be up and running, it announced yesterday. As analysts noted, the reversal was a nod to the inroads made by low-cost carriers in what has traditionally been the turf of full-fledged airlines. Kuala Lumpur-based carrier AirAsia X - which pioneered the low-cost, long-haul model in South-east Asia in November 2007 - boasts a network that now includes European cities such as London and Paris, the Oceania region as well as the burgeoning China and India markets. Qantas associate Jetstar, on the other hand, started flying Airbus A-330s long-haul to Melbourne and Auckland in December ...

Full article: http://www.todayonline.com/Singapore/EDC110526-0000377/SI...

Tweets

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