25 May '11, 6pm

#Singapore Airlines to set up no-frills low-cost long-haul #airline Can #SIA exist in both markets? What's #LCC name? #SQ

#Singapore Airlines to set up no-frills low-cost long-haul #airline Can #SIA exist in both markets? What's #LCC name? #SQ

By Harry Suhartono and Charmian Kok SINGAPORE - Singapore Airlines, the world's second-most valuable listed airline, entered the long haul budget carrier market by setting up a new subsidiary, which is expected to compete with AirAsia X. The premium carrier faces competition from other players in Asia and the Middle East that cater to high-end passengers as well as fast-expanding budget airlines in Asia. The move by Singapore Airlines' new Chief Executive Officer Goh Choon Phong marks a major reversal from his predecessor's strategy. "This is driven by the changing landscape in the industry. If you look at what's happening (in Malaysia), AirAsia X has really made leaps and bounds in terms of their operations," an aviation analyst at Standard & Poor's, Shukor Yusof, said. "It's a new direction and it's been driven by a need for them to grow within the market," he said. Goh'...

Full article: http://www.asiaone.com/Business/News/Story/A1Story2011052...

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