27 May '11, 3pm

ACRES needs your help to “Save the World’s Saddest Dolphins” | The Online Citizen

ACRES needs your help to “Save the World’s Saddest Dolphins” | The Online Citizen

At the turn of this year, I interviewed Louis Ng, the Executive Director of the Animals Concerns and Research & Education Society (ACRES ), and one of the questions was what ACRES plan to do for the coming year. Ng affirmed ACRES’s commitment to campaign for the release of the dolphins headed for Resorts World Sentosa (RWS) as part of its interactive dolphin spa programme. On 27 May 2011, ACRES delivered on that promise with the launch of the ”Save the World’s Saddest Dolphins” campaign, which aims to create awareness about the plight of the dolphins through music videos, hence urging people to take action through their own video petitions. Perhaps they might not really be the saddest dolphins in the world to date, but you can’t really doubt the ingenuity of the campaign in exploiting social media. You definitely will not doubt the tenacity of ACRES. The campaign pivoted o...

Full article: http://theonlinecitizen.com/2011/05/acres-needs-your-help...

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