28 May '11, 12pm

Champs League winners get 109m pounds brand boost:

Champs League winners get 109m pounds brand boost:

The winners of Sunday morning's Champions League final between Manchester United and Barcelona (2.45am, Singapore time) will get a 109 million pounds ($222 million) boost to their branding because of increased broadcast income and prize money. -- PHOTO: AP LONDON - THE winners of Sunday morning's Champions League final between Manchester United and Barcelona (2.45am, Singapore time) will get a 109 million pounds ($222 million) boost to their branding because of increased broadcast income and prize money, a study says. The losing team will benefit by about 63 million pounds, according to research released Saturday by MasterCard, a sponsor of the event, which is being held in 2011 at London's Wembley Stadium. United and Barcelona have each won three European crowns. The continent's top club championship is valued at 369 million pounds, an increase of 17.5 million from the 20...

Full article: http://www.straitstimes.com/BreakingNews/Sport/Story/STIS...

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