29 May '11, 8pm

Hackers highlight Sony's need for new ideas

As Sony struggles to recover its shredded reputation in the wake of perhaps the largest ever cyber attack, it is facing a more worrying problem, say analysts -- it has lost the knack of innovation. The April hacker thefts of millions of customers' personal records have been a bruising experience for the Japanese consumer electronics giant, not least because its network security failures have left it with a potential bill of up to $1 billion. But also under threat is its core strategy of growing online revenues to replace income from appliances where it has been losing ground in areas such as televisions and portable music players. "What is important is that they make attractive products. Unless they do that, why should consumers choose to buy Sony products?" said Toshiyuki Kanayama, an analyst at Monex. "Sony says it wants to bring its software to its hardware. Look at App...

Full article: http://sg.news.yahoo.com/hackers-highlight-sonys-ideas-20...

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