28 May '16, 7am

Chinese detergent ad draws charges of racism

NEW YORK — A Chinese laundry detergent commercial has spurred outrage online, with many social media users accusing it of blatant racism. In the commercial for Qiaobi laundry detergent, an Asian woman shoves a detergent pod into the mouth of a black worker and unceremoniously pushes him headfirst into a washing machine. After a quick cycle, the machine is opened and a pale Asian man emerges with a wink, to the woman’s delight. The advertisement, which has been airing in China at least since April, has been met abroad with a combination of anger and disbelief. But in China, where racial stereotypes in popular culture are rampant, the commercial did not seem to provoke a great deal of reaction. Ms Xu Chunyan, an agent for Qiaobi based in the southeastern city of Suzhou, brushed aside the criticism, saying the ad was meant to be provocative. “We did this for some sensational ...

Full article: http://www.todayonline.com/chinaindia/china/chinese-deter...

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BEIJING (AFP) - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a f...

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BEIJING — A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing mac...

China firm apologises for racist detergent advert

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BEIJING: A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing mach...

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