28 May '16, 4pm

Chinese firm behind racist detergent ad tells critics to lighten up: A Chinese detergent commercial showing a...

Chinese firm behind racist detergent ad tells critics to lighten up: A Chinese detergent commercial showing a...

BEIJING: A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a fair-skinned Asian provoked outrage this week, but the company behind the clip says it is foreign critics who need to lighten up. The commercial for the "Qiaobi" brand - which has gone viral in the West - shows a black man whistling and winking at a young Chinese woman, who calls him over, puts a detergent packet into his mouth, and forces him headfirst into a washing machine. She sits on the lid while the man shrieks. Moments later an Asian man emerges in clean clothes, and the woman grins. "We meant nothing but to promote the product, and we had never thought about the issue of racism," a spokesman for the Leishang cosmetics company, which produces the detergent, told China's Global Times. "The foreign media might be too sensitive about the ad," he added. The...

Full article: http://www.channelnewsasia.com/news/asiapacific/chinese-f...

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Chinese firm behind racist detergent ad tells c...

straitstimes.com 28 May '16, 9am

BEIJING (AFP) - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a f...

#China firm apologises for racist detergent advert

straitstimes.com 29 May '16, 12pm

BEIJING (AFP) - A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washi...

China firm apologises for racist detergent advert

China firm apologises for racist detergent advert

channelnewsasia.com 29 May '16, 1pm

BEIJING: A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing mach...

#China firm apologises for racist detergent advert

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BEIJING — A Chinese detergent maker has apologised for an advertisement which shows a black man stuffed into a washing mac...

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BEIJING (AFP) - A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a f...

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