01 Jun '11, 1pm

Japan launches 'Super Cool Biz' to save energy

Japan launches 'Super Cool Biz' to save energy

Businessmen from Uniqlo, Bank of Tokyo-Mitsubishi UFJ, ANA, Morinaga and Domino Pizza display their new summer business style, designed by Japan's casual wear giant Uniqlo in Tokyo on May 31, 2011. -- PHOTO: AFP TOKYO - THE Japanese government wants the country's suit-loving men to be bold this summer. Ditch the stuffy jacket and tie. And for the good of the country, go light and casual. Japan's 'Super Cool Biz' campaign kicked off on Wednesday with a government-sponsored fashion show featuring outfits appropriate for the office yet cool enough to endure the heat. Looming for Japan is a potential power crunch, the result of the crippled Fukushima Dai-ichi nuclear power plant. To prevent blackouts, the government is asking companies and government offices to cut electricity usage by 15 per cent. It wants companies to set room temperatures at a warm 28 degrees Celsius. -- AP

Full article: http://www.straitstimes.com/BreakingNews/Asia/Story/STISt...

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