03 Jun '11, 3am

My @naeled is in Breaking News today!

My @naeled is in Breaking News today!

Singapore Press Holdings' (SPH) senior executive vice-president (marketing division) Leslie Fong (right) presenting the Golden Cleaver award to (from left) Mr Daniel Kee, Ms Cheri Lim and Ms Tan Wee Hoon. The winning team from BBDO/Proximity which included Ms Lim, a media expert from PHD, won the award for devising the best integrated media campaign in a competition called The Pitch. It asked agencies to make use of six SPH media platforms - print, online, mobile, screen, ground and air - to promote the SPH-owned Paragon mall in Orchard Road. The aim was to show how SPH's range of media - from traditional print to cutting-edge options - can be marshalled in a single campaign for advertisers. Mr Fong said advertisers are keen to find new ways to get their messages out in a rapidly changing media environment. The competition was held in conjunction with the launch of 'SPH is...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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