04 Jun '11, 2pm

Aww, this gift is so sweet

Aww, this gift is so sweet

SINGAPORE: Singaporeans are proving to be very sweet, when it comes to personalising gifts. Cake and candy-makers here say they are seeing a growing trend of people asking for personalised goodies. And for many, cost is not a concern. One such specialised cake makers -- CAK3 BOX -- said it saw such fancy requests increase five-fold, in its first two months of operation. Four months later, co-founders Jennis and Eve said they are producing one cake every two days, on average. And do they sell like hot cakes! Explaining the popularity, Eve said: "Firstly it's because of the trend itself. Secondly, when the person receives the cake, there will be a 'wow' effect". Every element of the cake is crafted by hand so there are no toys or plastic figurines. Imagination is the only limitation, which is perhaps why more people are sparing no expense when it comes to impressing their lo...

Full article: http://www.channelnewsasia.com/stories/lifestylenews/view...

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