30 Jun '16, 11am

Red Bull apologises to Indonesia over offensive ad - Channel News Asia

Red Bull apologises to Indonesia over offensive ad - Channel News Asia

JAKARTA: Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia's ancient holy temples, an official said Thursday. The energy drink manufacturer issued an apology in national newspapers admitting it shot the video at the ninth-century Borobudur temple "without permission from the appropriate authorities". The video, in which a parkour athlete is shown jumping between the temple's stone stupas, triggered outrage in Indonesia, where Borobudur is a revered Buddhist site and national icon. In one scene, the athlete is seen walking past a sign clearly stating "No Climbing" in both English and Indonesian before performing acrobatics throughout the UNESCO-listed heritage site. The video was shot secretly despite the crew having been issued a warning by temple guards, Borobudur Conservation Agency head Mars...

Full article: http://www.channelnewsasia.com/news/asiapacific/red-bull-...

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