07 Jun '11, 1pm

SATS unveils new brand identity

SATS unveils new brand identity

SINGAPORE: Singapore-listed airport gateway services and food solutions provider SATS has unveiled its new brand identity. SATS said the new monolithic brand identity flows with its global aspiration and commitment to customers, with a red background symbolising warmth with customer relations. The group's roots began in ground handling and airline catering in Singapore. It now has the largest gateway services and aviation food solutions network in Asia and is present in 35 airports in ten countries. SATS has expanded its food solutions business to the UK and Australia and said a new brand strategy is aligned with its strategic decision to grow its business globally. The group said it is on the lookout for acquisitions and is looking increase the component of its non aviation related revenues in Singapore by around 5 per cent. Non-aviation related business currently account...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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