08 Jun '11, 11am

SIA, Virgin Australia unveil tie-up via @cmswire

SIA, Virgin Australia unveil tie-up via @cmswire

Inflight crew from Virgin Australia and Singapore Airlines walking hand in hand after a news conference yesterday. -- PHOTO: BLOOMBERG SINGAPORE Airlines (SIA) has struck a partnership with Virgin Australia in its second major move in as many weeks, one aimed at ramping up its dominance in an increasingly competitive landscape. The tie-up with the Australian carrier will allow SIA to expand its presence Down Under and potentially pave the way for its entry into the lucrative Australia-United States market. The announcement yesterday comes just two weeks after SIA unveiled plans to launch a low-cost long-haul carrier within a year. The bi-party deal, subject to regulatory approval by the authorities on both sides, includes a code-sharing agreement, which means the two carriers will sell seats on each other's services. SIA and Virgin Australia also plan to coordinate flight ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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