09 Jun '11, 2pm

Cut the carbon - offer your in-flight mag via IFE, says SmartPapers #IFEC

Cut the carbon - offer your in-flight mag via IFE, says SmartPapers #IFEC

SINGAPORE: Airlines are taking a new approach to going green -- a concept which could save industry players millions of dollars annually. A company in Singapore is working with airlines and publishers to cut carbon, costs, and paper usage. Singapore-based SmarttPapers Aviation brings magazines and newspapers to passengers on their screens, using a file compression technology to compress the content to airlines' in-flight entertainment system. SmarttPapers Aviation CEO Winston Wei said: "Our technology... not only make(s) the airlines happy because they save in fuel, but also the (publishers) because they are able to get their publication available to millions of passengers". Industry players said the capacity taken up by newspapers and magazines handed to passengers on a flight could weigh as much as a ton. They said by easing the load on an aircraft by that one ton, it co...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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