10 Jun '11, 3am

Leading Creativity – How To Capitalize On Creativity And Drive Innovation (Part I) via @Ziteapp

Leading Creativity – How To Capitalize On Creativity And Drive Innovation (Part I) via @Ziteapp

Hollywood is a great example of this. Why? Because Hollywood is all about the business of creativity. It taps into the potential of very creative and very clever people, it lets them do their thing, but it directs and funnels that potential to become commercially successful. When we think of Hollywood, we often think of the actors, directors, writers, set designers – all of whom are immensely creative. But we also need to focus on the producer. Their role is to bring the creative talents of those people together, let them do what they do best, but then steer it and direct it so that the film pays dividends.

Full article: http://www.youngupstarts.com/2011/06/10/leading-creativit...

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Leading Creativity – How To Capitalize On Creativity And Drive Innovation (Part II)

Leading Creativity – How To Capitalize On Creat...

youngupstarts.com 13 Jun '11, 2am

By Nigel Collin, LeadingCreatives Creating Zoos – Culture You also need to provide your creatives with the right environme...