SgLinks.com

27 Oct '12, 3am

Tighter rules for fast food and soda ads

Fast food restaurants may have to stop trying to attract children with advertisements that dangle free toys and games with their meals. Soda companies may also have to tailor its advertising campaigns to an adult population instead of kids. These are just some of the key changes to advertising rules that may be adopted by the authorities to protect children from being drawn to a diet that is high in fat, sugar or salt. The proposed changes were revealed by Health Minister Gan Kim Yong at the launch of this year's National Healthy Lifestyle Campaign on Saturday.

Full article: http://www.straitstimes.com/breaking-news/singapore/story...

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