11 Jun '11, 2am

Electronic Arts merging big games, gadgets: LOS ANGELES - US VIDEOGAME publishing titan Electronic Arts is mergi...

LOS ANGELES - US VIDEOGAME publishing titan Electronic Arts is merging blockbuster titles with social play, popular new gadgets and downloadable content in a changing world of interactive entertainment. 'Historically, as a publisher, you developed a game, packed it on a disk, shipped it and then started work on your next game,' said EA Vice-President and managing director of Southern Europe Pascal Brochier. 'The Web has helped us expand with multi-player and downloadable content to extend incredible gaming experiences,' he continued during an interview at the Electronic Entertainment Expo this week in Los Angeles. 'Multi-platform enables us to follow gamers where they want to be.' Crowds of industry insiders and press jockeyed for behind-closed-doors glimpses at eagerly-awaited EA releases such as 'FIFA 12' and 'Mass Effect 3.' Long queues formed for looks at hot shooter t...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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