13 Jun '11, 2am

Leading Creativity – How To Capitalize On Creativity And Drive Innovation (Part II)

Leading Creativity – How To Capitalize On Creativity And Drive Innovation (Part II)

By Nigel Collin, LeadingCreatives Creating Zoos – Culture You also need to provide your creatives with the right environment that will support and stimulate their creativity. You need to create the Zoo. A good Creative Zoo is a place where creative people love to hang out. It’s where they feel they belong and can interact with other creative people. It’s a place where they feel inspired and are free to try new things, explore possibilities. A good creative environment is a place where people can take creative risks, make mistakes, and put ideas on the table without fear of ridicule. A really good creative environment is not just about providing your team with the resources they need, but about giving them the permission they need to do what they do best: be creative. How do you do that? Is there a standard template or design for the Zoo? Not really. It will vary for everyo...

Full article: http://www.youngupstarts.com/2011/06/13/leading-creativit...

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