13 Jun '11, 7am

Search Marketing vs. Email Marketing

In anticipation of our soon-to-be-launched email marketing service, today's post is dedicated to Email Marketing , and how it differs from Search Marketing . Briefly, Search Marketing ensures that your website appears on search engine results every time customers search for a product or service you offer on, for example, Google or Yahoo!, while Email Marketing is a form of direct marketing that uses email as a medium of communication. 1) Push vs. Pull Strategy In search marketing, there is consumer demand for a product, and thus consumers are actively looking up on – or even looking for the product on search engines. Email marketing differs in that promotional messages are pushed to the consumer , who is a passive receiver of this content. 2) Leveraging on Different Advantages Having a personal point of contact is extremely valuable to a marketer, and in the case of email ...

Full article: http://www.clicktrue.biz/search-engine-marketing/search-m...

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