03 Nov '12, 3am

Social media footprint: @BarackObama has a lot more Twitter followers than Romney (21.6 million vs 1.65 million)

No YouTube channel, no account on photo site Flickr and a measly 5,000 followers on Twitter -- in 2008, Republican presidential candidate John McCain had a dismal social media footprint. Four years on, the digital landscape has had a makeover. Millions of Republicans have taken to social networks to wage frenzied debates about topics such as healthcare reform -- driven partly by the emergence of the ultra-conservative Tea Party. "In 2008, the Democratic party was so far ahead of the Republican party in terms of their social savvy that they completely owned the conversation about the elections on social media," said Ron Schott of social media agency Spring Creek. "In 2012, the Republican party made some adjustments and investments in social media in order to try and level the playing field, though the Democratic party still holds an edge after being first-to-market." By the...

Full article: http://sg.news.yahoo.com/republicans-lost-time-social-med...

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