14 Jun '11, 7am

Richard Branson: 'Our employees come first, then our customers, then our shareholders'

Conventional wisdom holds that companies should see to their shareholders' needs first, their customers' second and their employees' last of all. I have always done the opposite and so has the rest of our team. At the Virgin Group, our employees come first, then our customers, then our shareholders. It is simply common sense: If your workforce is happy and well-motivated, your customers are more likely to be happy as well - which means there is greater chance that your business will see strong sales and good profits, generating the results that your shareholders demand. We stumbled on this formula when we were launching our record store business in the late '60s. We decided to look for employees who were passionate about music, because we thought their enthusiasm and knowledge would be as important a draw as the beanbag chairs, coffee and listening posts we planned to feat...

Full article: http://www.todayonline.com/Business/EDC110614-0000011/You...

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